Named expertise
Jon Burton is the named author and reviewer responsible for the site's cruise, touring, holiday and destination guidance. His travel career began in 2006, and he founded Fairclough Travel in 2023.
Trust, expertise and accountability
How our travel guidance is created.
Fairclough Travel publishes practical, expert-led guidance to help people compare holidays with confidence. Every page is designed to support a considered conversation, not to replace personal advice or present a live booking offer.
Written and reviewed by Jon BurtonFounder of Fairclough Travel · Travel career since 2006
Our publishing principles
Useful information, with a real expert responsible for it.
Fact-led research
Destination facts, travel requirements and product details are checked against relevant first-party and official sources. Where information can change, customers are asked to confirm the current position before booking or travel.
Commercial clarity
The website inspires personal planning and does not present live prices, advertised departures or direct online booking. Advice is included in the holiday price, with no separate planning or consultation fee.
Corrections and updates
Important corrections are made as soon as they are identified. Pages are reviewed when products, destinations or travel requirements materially change, and significant site updates are reflected in our public sitemap.
Experience behind the guidance
Specialist knowledge, kept current.
Ocean, river and expedition cruising are particular areas of expertise, alongside tailor-made holidays, touring, safaris, city breaks and UK escapes. Continued professional learning and engagement with the travel industry help keep recommendations practical and relevant.
Read about Jon's experience and recognitionHays Travel FranchiseTop Cruise Seller 2025/26
CLIA UK and IrelandRiver Cruise Excellence Champion Award 2026
Travel Agent Awards 2026North West Cruise Agent of the Year finalist
Expedition Cruise NetworkTravel agent partner
Sources and responsibility
What we check—and what travellers should check.
Research may draw on cruise lines and other travel providers, official tourism organisations, port and airport information, ABTA, ATOL and UK government travel advice. Entry rules, health advice, local conditions and product details can change after a page is published.
Before booking and again before departure, travellers should check current requirements with the relevant authorities, including the UK government's foreign travel advice. Fairclough Travel will confirm the protection and booking terms that apply to a specific arrangement.
Corrections and questions
Tell us if something needs attention.
If you spot information that may be out of date or inaccurate, please send the page address and a short explanation. It will be reviewed directly by Fairclough Travel.
Email a correctionEditorial standards last reviewed: 28 July 2026Start a personal conversation